Digital Marketing Specialist ✕ Brand & Growth
Marketing goes beyond content. It starts with understanding audiences, discovering insights, and turning ideas into strategies that create real impact.
(the short version of me)
I’m a digital marketing specialist and BBM (Hons) Digital Marketing graduate from the University of Kelaniya, with over 3 years of hands-on experience building brand presence, developing marketing strategies, and driving digital growth across diverse industries.
My experience spans both local and North American markets, with brands ranging from a Canadian technology company and an AI R&D startup to hospitality and lifestyle businesses. Through strategic planning, content marketing, audience insights, campaign management, and performance analysis, I help brands strengthen their presence and make data-driven decisions.
Based in Colombo, Sri Lanka, I bring a blend of academic grounding and practical work in digital strategy, brand communication, and multi-platform marketing, connecting businesses with audiences across different markets and cultures.
Building digital experiences that strengthen brand presence and audience connection
Using insights and data to improve visibility, engagement, and growth
Transforming ideas and complex messages into engaging brand stories
Case file № 01 · Jan to June 2026
Monde entered the Negombo market with a product worth talking about and no digital presence to support it. The challenge was building B2B credibility and B2C demand at the same time, from zero, in a category where trust is earned visually.
The strategy paired photography direction with a platform-specific content system across Instagram, Facebook, and TikTok, working closely with the Invos web team behind monde.lk so the brand held together on every touchpoint. The bakery looked established from the day it launched.
Exhibits
Instagram · may to june · 30 days
TikTok · top two videos
Case file № 02 · Mar to June 2026
Suara needed traction in a competitive Indonesian app market, introducing a paid, gamified survey platform to people who had never heard of it. The objective: scale user acquisition while holding cost per lead down.
Performance-focused video across Instagram and TikTok, demographic A/B testing, and optimized conversion funnels built a growth engine that turned social audiences into active users of suara.me, developed by the Invos web team.
Exhibits
Instagram · may to june · 30 days
Top reels · views
Case file № 03 · Feb 2025 to Feb 2026
The Tranquilité, a French-inspired lake view villa in Anuradhapura, needed booking volume: a digital presence that worked as a steady source of direct reservations rather than a gallery.
Short-form video, immersive storytelling, and influencer stays put the guest experience on screen, and the booking funnel across Instagram, WhatsApp, and the website turned that attention into reservations.
Exhibits
Instagram · the account
Top reels · views
Case file № 04 · Feb to Aug 2025
Kohomba makes artisan home decor rooted in Sri Lankan craftsmanship and needed a strategy that would land with North American buyers. The challenge was presenting cultural heritage so it read as relevant, not distant.
Storytelling, lifestyle positioning, and short-form video tied traditional batik craft to contemporary interiors, with the social channels wired straight into kohomba.com.
Exhibits
Instagram · read off the grid